• Cheapest option
• Colors may be duller than on screen
• Has a Paper-like finish

 Premium Matte (aka "Unicorn paper") 

• Best print quality
• Crisp, Vivid colors
• Has a smooth "buttery" finish
• Waterproof (not rec. for outdoor use)
• JLynnPaperCo recommends this option 

Glossy

• Similar print quality to prem. matte
• Has a photo-like finish